Have you ever wondered why some of the world’s biggest brands like Nike, Coca-Cola, and Apple regularly maintain blogs on their websites? Or, why the vast majority of today’s marketers believe that blogging is an integral part of their marketing campaigns? Whether you’re running a small, one-person business, or a
Social media can be hugely beneficial for many companies. While that is true, many others shy away from it. Maybe they’ve heard horror stories of tweets gone wrong, don’t know how to do it, or think that it simply doesn’t have value to them. The truth is that mastering social
When you hear the term, “the future is digital”, it’s 100% true. To survive and thrive in the online marketing world, one thing you have to master is web design. Your website is a reflection of the work you put forward and it acts as a digital banner that will
Image: pexels.com Quick — name a logo. What’s the first one that comes to your mind? It could be something food related — McDonalds has a pretty classic logo, for example — or a company that you have frequent dealings with — like one stop shops, such as Target. But
Image: unsplash.com In today’s digital world customers expect businesses to have an online presence that’s easily accessible and user friendly. Having a modernized and updated website can add credibility to the brand you’re trying to create. These seven steps will help you update and refocus your website to increase customer
Businesses come and go with predictable regularity, but there are logos that just seem to stick in our heads, even long after the company itself has disappeared. And for those companies that manage to survive and even thrive, a memorable logo is a must-have. But not all logo types are
Before I started BlueSoft or even had a career in the internet marketing industry, I began by reading books on search engine optimization, how to build a website, and internet marketing in general. Not long after, I had a few of my own websites generating some recurring ad revenue. And
Photo by Sharon McCutcheon from Pexels Are you designing a logo for your company, or working on a rebrand to update the face of your business? Color choice is one of the most important aspects of the entire process. At times, especially when rebranding, a simple change in color can
As a business owner, I’m always looking for ways to free up more time, better understand my marketing metrics, and make more informed marketing decisions. As you know, logging into Google Analytics, Google Ads, Facebook Ads, and many other platforms to monitor your marketing campaigns can be quite time-consuming and
We’ve been helping businesses succeed by creating successful digital marketing strategies that generate more leads and sales for their businesses since 2015.
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