photo of the ovou bluesoft digital card

Embracing the Future: The Power of Smart Business Cards from Ovou

In today’s fast-paced, digitally driven world, your business card should be as innovative and dynamic as your business itself. This is where digital business cards, like those from Ovou, are changing the game. Convenience in Your Wallet Traditional business cards, while useful, can easily be misplaced, damaged, or simply forgotten.

Read More »
Marketing Ideas For Roofing Companies

40 Roofing Company Marketing Ideas

1. Optimize your website for search engines (SEO): Roofing is a local business. Most customers will find you through a local search. Make sure your website has relevant keywords and is optimized for local SEO. 2. Use Google Business Profile: Claim and optimize your Google Business Profile listing. This is

Read More »
spam email

5 Reasons Why You Should Never Buy an Email List

Particularly in the initial stages, many newsletter senders contemplate effective ways to grow their recipient list. Purchasing email addresses may seem like a convenient method to expand your recipient list rapidly. During this search, one often encounters enticing online offers that promise millions of company addresses at reasonable prices—an irresistible

Read More »
Create google ads campaign screenshot

Skyrocket Your Business Growth with Google Ads

Do you want to grow your business, reach new audiences, and increase sales? At BlueSoft, we know the secret to do just that: Google Ads. Google Ads is not just about getting your brand seen by more people; it’s about getting your brand seen by the right people – those

Read More »
Minimalist luxury brand guide template

Four Benefits of Centralizing Your Brand Assets

Brand assets like your logo, color scheme, and tagline help customers recognize your business across media platforms. While you are busy developing a marketing strategy, it is not unusual for assets to end up in separate folders dedicated to specific uses. For example, you might have a set of graphics

Read More »
home inspector inspecting rooftop

A Guide to Digital Marketing for Home Inspectors

As a certified home inspector, you serve an essential role in real estate transactions. However, having your name on a list of licensed professionals will not automatically send new clients your way. Even more than other small businesses, you need a website that will draw attention to your business and

Read More »
Google Business Profile in Google Maps app

Increase Your Visibility Through Google Business Profile

Modern businesses must look for every possible advantage to achieve success. In addition to physical marketing techniques like billboards and direct mail marketing, they also need to seek a robust online presence. Examining where your business appears in Google search results is an intelligent place to start. In November of

Read More »
Better Business Bureau building sign

Claim and Optimize Your Free BBB Business Profile

For most consumers, researching businesses often begins online. This is why now is a good time to claim and optimize your Better Business Bureau profile. For over 100 years, the Better Business Bureau, or BBB, has operated in a manner that carries weight with consumers to the present day. Its

Read More »
HVAC technician hooking up amp clamp

Foundational Plumbing and HVAC Marketing Tips

This blog post will talk about some of the foundational marketing strategies that HVAC and plumbing companies can use to start overtaking competitors. Our promise in this post is to bring you a ton of value, clarity, and actionable information. As you probably know, every year, the digital marketing space

Read More »