Minimalist luxury brand guide template

Four Benefits of Centralizing Your Brand Assets

Brand assets like your logo, color scheme, and tagline help customers recognize your business across media platforms. While you are busy developing a marketing strategy, it is not unusual for assets to end up in separate folders dedicated to specific uses. For example, you might have a set of graphics

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home inspector inspecting rooftop

A Guide to Digital Marketing for Home Inspectors

As a certified home inspector, you serve an essential role in real estate transactions. However, having your name on a list of licensed professionals will not automatically send new clients your way. Even more than other small businesses, you need a website that will draw attention to your business and

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Google Business Profile in Google Maps app

Increase Your Visibility Through Google Business Profile

Modern businesses must look for every possible advantage to achieve success. In addition to physical marketing techniques like billboards and direct mail marketing, they also need to seek a robust online presence. Examining where your business appears in Google search results is an intelligent place to start. In November of

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Better Business Bureau building sign

Claim and Optimize Your Free BBB Business Profile

For most consumers, researching businesses often begins online. This is why now is a good time to claim and optimize your Better Business Bureau profile. For over 100 years, the Better Business Bureau, or BBB, has operated in a manner that carries weight with consumers to the present day. Its

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Foundational Plumbing and HVAC Marketing Tips

This blog post will talk about some of the foundational marketing strategies that HVAC and plumbing companies can use to start overtaking competitors. Our promise in this post is to bring you a ton of value, clarity, and actionable information. As you probably know, every year, the digital marketing space

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Woman blogging on her laptop

The Importance Of Blogging For Any Business

Have you ever wondered why some of the world’s biggest brands like Nike, Coca-Cola, and Apple regularly maintain blogs on their websites? Or, why the vast majority of today’s marketers believe that blogging is an integral part of their marketing campaigns?  Whether you’re running a small, one-person business, or a

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Photo of people on their smartphone

Simple Ways to Master Social Media Marketing

Social media can be hugely beneficial for many companies. While that is true, many others shy away from it. Maybe they’ve heard horror stories of tweets gone wrong, don’t know how to do it, or think that it simply doesn’t have value to them. The truth is that mastering social

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