HVAC technician hooking up amp clamp

Foundational Plumbing and HVAC Marketing Tips

This blog post will talk about some of the foundational marketing strategies that HVAC and plumbing companies can use to start overtaking competitors. Our promise in this post is to bring you a ton of value, clarity, and actionable information. As you probably know, every year, the digital marketing space

Read More »
Woman blogging on her laptop

The Importance Of Blogging For Any Business

Have you ever wondered why some of the world’s biggest brands like Nike, Coca-Cola, and Apple regularly maintain blogs on their websites? Or, why the vast majority of today’s marketers believe that blogging is an integral part of their marketing campaigns?  Whether you’re running a small, one-person business, or a

Read More »
Photo of people on their smartphone

Simple Ways to Master Social Media Marketing

Social media can be hugely beneficial for many companies. While that is true, many others shy away from it. Maybe they’ve heard horror stories of tweets gone wrong, don’t know how to do it, or think that it simply doesn’t have value to them. The truth is that mastering social

Read More »
Photo of a desktop, laptop, mobile phone, and other electronic devices

7 Steps to Fix Your Web Design and Bring it Up to Date

Image: unsplash.com In today’s digital world customers expect businesses to have an online presence that’s easily accessible and user friendly. Having a modernized and updated website can add credibility to the brand you’re trying to create. These seven steps will help you update and refocus your website to increase customer

Read More »
Image of logo being designed in photoshop

Top Five Logo Designs That Will Never Go Out Of Style

Businesses come and go with predictable regularity, but there are logos that just seem to stick in our heads, even long after the company itself has disappeared. And for those companies that manage to survive and even thrive, a memorable logo is a must-have. But not all logo types are

Read More »
Country road with no cars

My Internet Marketing Journey

Before I started BlueSoft or even had a career in the internet marketing industry, I began by reading books on search engine optimization, how to build a website, and internet marketing in general. Not long after, I had a few of my own websites generating some recurring ad revenue. And

Read More »