Google Business Profile in Google Maps app

Increase Your Visibility Through Google Business Profile

Modern businesses must look for every possible advantage to achieve success. In addition to physical marketing techniques like billboards and direct mail marketing, they also need to seek a robust online presence. Examining where your business appears in Google search results is an intelligent place to start. In November of

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Better Business Bureau building sign

Claim and Optimize Your Free BBB Business Profile

For most consumers, researching businesses often begins online. This is why now is a good time to claim and optimize your Better Business Bureau profile. For over 100 years, the Better Business Bureau, or BBB, has operated in a manner that carries weight with consumers to the present day. Its

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HVAC technician hooking up amp clamp

Foundational Plumbing and HVAC Marketing Tips

This blog post will talk about some of the foundational marketing strategies that HVAC and plumbing companies can use to start overtaking competitors. Our promise in this post is to bring you a ton of value, clarity, and actionable information. As you probably know, every year, the digital marketing space

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Woman blogging on her laptop

The Importance Of Blogging For Any Business

Have you ever wondered why some of the world’s biggest brands like Nike, Coca-Cola, and Apple regularly maintain blogs on their websites? Or, why the vast majority of today’s marketers believe that blogging is an integral part of their marketing campaigns?  Whether you’re running a small, one-person business, or a

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Photo of people on their smartphone

Simple Ways to Master Social Media Marketing

Social media can be hugely beneficial for many companies. While that is true, many others shy away from it. Maybe they’ve heard horror stories of tweets gone wrong, don’t know how to do it, or think that it simply doesn’t have value to them. The truth is that mastering social

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Photo of a desktop, laptop, mobile phone, and other electronic devices

7 Steps to Fix Your Web Design and Bring it Up to Date

Image: unsplash.com In today’s digital world customers expect businesses to have an online presence that’s easily accessible and user friendly. Having a modernized and updated website can add credibility to the brand you’re trying to create. These seven steps will help you update and refocus your website to increase customer

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Image of logo being designed in photoshop

Top Five Logo Designs That Will Never Go Out Of Style

Businesses come and go with predictable regularity, but there are logos that just seem to stick in our heads, even long after the company itself has disappeared. And for those companies that manage to survive and even thrive, a memorable logo is a must-have. But not all logo types are

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