Businesses come and go with predictable regularity, but there are logos that just seem to stick in our heads, even long after the company itself has disappeared. And for those companies that manage to survive and even thrive, a memorable logo is a must-have. But not all logo types are
Before I started BlueSoft or even had a career in the internet marketing industry, I began by reading books on search engine optimization, how to build a website, and internet marketing in general. Not long after, I had a few of my own websites generating some recurring ad revenue. And
Photo by Sharon McCutcheon from Pexels Are you designing a logo for your company, or working on a rebrand to update the face of your business? Color choice is one of the most important aspects of the entire process. At times, especially when rebranding, a simple change in color can
As a business owner, I’m always looking for ways to free up more time, better understand my marketing metrics, and make more informed marketing decisions. As you know, logging into Google Analytics, Google Ads, Facebook Ads, and many other platforms to monitor your marketing campaigns can be quite time-consuming and
I think anyone who has built their own business from nothing, has either thought about this concept or has some sort of idea of it. In this short blog post, I’m hoping to get you to experience a small paradigm shift in how you think about your business and how
While most small businesses are scrambling to take advantage of the latest trends in digital marketing, one type of marketing is largely overlooked. Email marketing is one of the most beneficial types of promotion available today, yet most entrepreneurs and small business owners overlook it. By failing to take advantage
Over the years, we’ve built, and manually analyzed hundreds of websites for small businesses. In this video, we’ll be discussing the 10 common mistakes business owners make when building a website. By avoiding these, you’ll be able to rise above much of your competition in the search engines and start
I don’t know about you, but for me, one of the most frustrating things in life is looking for something I’ve misplaced or didn’t put enough thought into how to organize it in the first place. To avoid this frustration, I’ve spent a number of years putting a lot of
Anybody that knows me, knows I love Trello, and for good reason. In this short blog post, I want to give you some ideas on how you can leverage this amazing productivity tool both for your business and personal life. Hopefully, after you read this and watch the video included,
We’ve been helping businesses succeed by creating successful digital marketing strategies that generate more leads and sales for their businesses since 2015.
We’re also an official web design services vendor for the BBB’s southwest region.