Have you ever wondered why some of the world’s biggest brands like Nike, Coca-Cola, and Apple regularly maintain blogs on their websites? Or, why the vast majority of today’s marketers believe that blogging is an integral part of their marketing campaigns?  Whether you’re running a small, one-person business, or a

Social media can be hugely beneficial for many companies. While that is true, many others shy away from it. Maybe they’ve heard horror stories of tweets gone wrong, don’t know how to do it, or think that it simply doesn’t have value to them. The truth is that mastering social

When you hear the term, “the future is digital”, it’s 100% true. To survive and thrive in the online marketing world, one thing you have to master is web design. Your website is a reflection of the work you put forward and it acts as a digital banner that will

Before I started BlueSoft or even had a career in the internet marketing industry, I began by reading books on search engine optimization, how to build a website, and internet marketing in general. Not long after, I had a few of my own websites generating some recurring ad revenue. And

As a business owner, I’m always looking for ways to free up more time, better understand my marketing metrics, and make more informed marketing decisions. As you know, logging into Google Analytics, Google Ads, Facebook Ads, and many other platforms to monitor your marketing campaigns can be quite time-consuming and

Whether you spend most of your work day on a computer or just a few hours, RescueTime can help you be more productive and gain some serious insights into your daily productivity levels. In this short review, I’m going to tell you about my experience with this fantastic productivity tool.

Struggling to decide between your Customer Relationship Management (CRM) system options? It can be tough – there are tons of platforms out there, but they aren’t necessarily all ideal for your needs. In this blog post, we’ll help you get a better idea of how to shop for a system,

If you’ve ever hired a website design company to build a website before, you know just how much of a headache it can be. The goal of this post is to give you a much better understanding of what’s involved in working with a website design company to streamline the