Why Strategic Website Expansion is the Key to Online Success At BlueSoft, we pride ourselves on being the digital arm of your business, empowering you to thrive online. Your website is the foundation of your digital presence. One of the most impactful ways to strengthen that presence and increase traffic
Blogging may seem like a lot of work, but its impact continues to shape the way businesses engage with audiences today. Emerging in the late 1990s as a platform for individuals to share personal thoughts and experiences, blogging has evolved into one of the most powerful content marketing tools available.
Small businesses and independent contractors often overlook the importance of keeping good books, focusing more on getting the job done than tracking finances. However, understanding your money is key to staying in business and making a profit. Without good bookkeeping, it’s easy to lose track of where your money is
Why are you in business? Every year, thousands of small businesses start and end. Entrepreneurs spend their days keeping their startups afloat and dealing with the stress of financial shortcomings and difficult clients. Maybe you inherited a business from a parent or family member. Maybe you saw an untapped opportunity.
In the 1980s, the rock band Van Halen had an unusual request from their venues. In their dressing room, they asked for a bowl of M&M candies. However, their rider insisted there could be no brown candies in the bowl. While many people saw this as an inconvenience, the band
At Bluesoft, we want to see our clients succeed. Our primary task is to provide tools and support that help you connect with new leads. Recently, we’ve been excited to start working with and offering a new customer relationship management platform (CRM), GoHighLevel. We have moved in this direction because
As a digital marketing team, our job is to help businesses define their brand, reach out to new leads, and grow. In that role, we see the best and the worst of business practices. Some people have a natural talent for developing thriving businesses. Others seem to want to do
Brand assets like your logo, color scheme, and tagline help customers recognize your business across media platforms. While you are busy developing a marketing strategy, it is not unusual for assets to end up in separate folders dedicated to specific uses. For example, you might have a set of graphics
We’ve been helping businesses succeed by creating successful digital marketing strategies that generate more leads and sales for their businesses since 2015.
We’re also an official web design services vendor for the BBB’s southwest region.