1. Optimize your website for search engines (SEO): Roofing is a local business. Most customers will find you through a local search. Make sure your website has relevant keywords and is optimized for local SEO.
2. Use Google Business Profile: Claim and optimize your Google Business Profile listing. This is one of the most effective ways to show up in local search results and map searches. You can find a more comprehensive tutorial on optimizing your Google Business Profile here.
3. Utilize online reviews: Encourage your customers to leave online reviews, especially on Google and Yelp. Positive reviews improve your reputation and search ranking.
4. Have a clear, unique selling proposition (USP): Whether it’s excellent customer service, superior materials, or long warranties, make sure your unique strengths are clear and prominent.
5. Use pay-per-click (PPC) advertising: Utilize Google Ads and Bing Ads to target potential customers in your area searching for your services.
6. Invest in professional branding: A professionally designed logo and company branding can make your business stand out from the competition.
7. Content marketing: Create helpful content such as blog posts, videos, and infographics. This helps position your company as an industry expert.
8. Offer referral incentives: Happy customers are your best advertisers. Offering a referral bonus or discount can encourage them to spread the word about your services.
9. Social Media Marketing: Utilize platforms like Facebook, Instagram, and Twitter. Show off completed projects, share customer testimonials, and post about company news.
10. Email Marketing: Collect email addresses and send out regular newsletters or updates. This helps keep your company at the top of customers’ minds.
11. Demonstrate expertise: Hold webinars, create ‘how-to’ content, or write blog posts to educate potential customers about roofing and answer their FAQs. This can build trust and credibility.
12. Video Marketing: Before-and-after videos, customer testimonials, or explainer videos can be very compelling. Upload these on YouTube and share them on social media.
13. Sponsor local events: This can boost your brand visibility within the local community and generate goodwill.
14. Partner with local businesses: Team up with complementary businesses (like real estate firms or home improvement stores) to cross-promote each other.
15. Create case studies: Show off your best work by creating detailed case studies that walk through the problem, solution, and results.
16. Utilize Direct Mail: Send postcards or flyers to targeted neighborhoods, especially after storms or other events that might increase the need for roof repair or replacement.
17. Offer Free Inspections: Many homeowners may not realize they need a new roof. Offering a free inspection can get you in the door.
18. Targeted Digital Advertising: Utilize demographic and geographic targeting to reach potential customers on platforms like Facebook and Google Ads.
19. Use a CRM system: A customer relationship management system can help you track leads, follow up effectively, and improve your customer service.
20. Track and measure your marketing efforts: Use tools like CallRail or Google Analytics to understand which marketing efforts are driving results so you can optimize your strategy over time.
21. Canvassing Houses: In the roofing business, neighborhood canvassing is a tried-and-true marketing strategy. Once you’ve secured a job in a neighborhood, get your sales team to canvas the area and knock on doors. Let residents know about the services you’re providing nearby and see if they have any roofing needs of their own.
22. Door Hangers: A door hanger can be more effective than a traditional mailer as it requires the homeowner to physically remove it, increasing the chances they’ll read your message. Leave door hangers on homes in the neighborhoods where you are currently working or have recently completed a job. Highlight your services, show before-and-after pictures, and include a strong call-to-action.
23. Yard Signs: With the homeowners’ permission, put up yard signs at your current job sites. These can attract the attention of passing neighbors and drive inquiries.
24. Direct Mail Campaigns: In addition to door hangers, consider direct mail campaigns. These can be targeted to older homes that may soon need roofing repairs or replacement.
25. Printed Portfolio: A printed portfolio with high-quality images of your previous work can be a great tool during sales meetings. It allows potential clients to see the quality of your work and envision what you can do for their home.
26. Vehicle Branding: Turn your work vehicles into mobile advertisements with vehicle wraps or magnetic signs. Include your company name, logo, contact information, and a brief list of services.
27. Local Newspaper Ads: Despite the digital age, many homeowners still read local newspapers. Regular ads or sponsored content can help keep your company top of mind in your service area.
28. Community Bulletin Boards: Post flyers or business cards on community bulletin boards in local businesses, libraries, community centers, and grocery stores. This can be a cost-effective way to reach more potential customers in your local area.
29. Printed Testimonials: Collect and print testimonials from satisfied customers. These can be used in your sales meetings, left behind after estimates, or included in direct mailers.
30. Leave-Behind Materials: After providing a quote or inspection, leave behind a packet of information about your services, warranties, and testimonials. This can help homeowners remember your company when it’s time to make a decision.
31. Educational Workshops: Host workshops to educate homeowners on roof maintenance, the process of getting a new roof, and the signs of needing one. This could establish your company as an authority in your field and may result in more business.
32. Seasonal Promotions: Offer discounts during specific times of the year, such as a spring maintenance check or a fall roof readiness inspection.
33. Community Service: Consider sponsoring a local charity or getting involved in community service. Not only will you be giving back to your community, but it also builds goodwill and positive brand recognition.
34. Trade Shows and Home Expos: These events offer a chance to interact with many potential customers face-to-face. Have an engaging booth and take advantage of the opportunity to show off your products and services.
35. Radio and Television Advertising: Depending on your market, local radio or television advertising could provide a good return on investment.
36. Offer Financing: Offering financing options can make your services more accessible to customers who might not be able to afford the upfront cost of a roof replacement.
37. Networking: Join local business organizations like the Chamber of Commerce or service clubs. This will help you establish relationships that could lead to referrals.
38. Drone Inspections: Utilize drone technology to conduct roof inspections. This can be a unique selling point that sets your business apart from others.
39. Promote Your Warranty: If your business offers a compelling warranty, make sure to promote it. This can provide peace of mind and act as a key differentiator.
40. Target Commercial Businesses: If your company also does commercial roofing, target businesses through LinkedIn Ads, direct mail, or by simply dropping by with a business card and brochure.
Remember, the key is to stay consistent with your branding and messaging, no matter which strategies you choose. And always track your efforts to see which marketing methods are giving you the best return on investment.
