Blog
September 14, 2020
Image: pexels.com Quick — name a logo. What’s the first one that comes to your mind? It could be something food related — McDonalds has a pretty classic logo, for example — or a company that you have frequent dealings with — like one stop shops, such as Target. But is it just frequency of view and repetition that makes those logos so successful and memorable? Or is something more? Logos are based on far more than creativity and personal […]
August 21, 2020
Image: unsplash.com In today’s digital world customers expect businesses to have an online presence that’s easily accessible and user friendly. Having a modernized and updated website can add credibility to the brand you’re trying to create. These seven steps will help you update and refocus your website to increase customer engagement. The Human Connection—Update Your Images A successful website requires many different resources. For example, having the perfect logo design is important, but so is keeping your website current. One […]
September 11, 2019
Image: Pexels.com Businesses come and go with predictable regularity, but there are logos that just seem to stick in our heads, even long after the company itself has disappeared. And for those companies that manage to survive and even thrive, a memorable logo is a must-have. But not all logo types are created equal, and there are plenty of examples out there of logos which are hopelessly out of date, or which were truly uninspired, to begin with. On the […]
May 29, 2019
Today, I wanted to ask business owners and entrepreneurs a really important question, and that question is, why are you dictating your internet marketing strategies? Unless you’re taking the time to read the books, take the courses, learn search engine optimization, learn Google Ads, learn how to create landing pages, improve conversion rates, create compelling content, and whatever it might be. There’s a lot of facets that go into the internet marketing, and a lot of things have to be […]
May 29, 2019
Before I started BlueSoft or even had a career in the internet marketing industry, I began by reading books on search engine optimization, how to build a website, and internet marketing in general. Not long after, I had a few of my own websites generating some recurring ad revenue. And soon after that, I got the opportunity to work for a larger marketing agency that specializes in the travel industry. I was quickly put in charge of their internet marketing […]
May 13, 2019
Photo by Sharon McCutcheon from Pexels Are you designing a logo for your company, or working on a rebrand to update the face of your business? Color choice is one of the most important aspects of the entire process. At times, especially when rebranding, a simple change in color can reinvigorate your logo, giving it the eye-catching vitality needed to draw renewed attention to your brand. But is color choice just about opting for a shade that you particularly like? […]
April 30, 2019
As a business owner, I’m always looking for ways to free up more time, better understand my marketing metrics, and make more informed marketing decisions. As you know, logging into Google Analytics, Google Ads, Facebook Ads, and many other platforms to monitor your marketing campaigns can be quite time-consuming and distracting. To add insult to injury, you then have to piece all of that information together in a way that makes sense. This can mean multiple spreadsheets, 10 browser tabs, […]
November 2, 2018
I think anyone who has built their own business from nothing, has either thought about this concept or has some sort of idea of it. In this short blog post, I’m hoping to get you to experience a small paradigm shift in how you think about your business and how to prioritize tasks. I get it, all of the great books, mentors, and consultants want you to think about your “why” and your company vision, culture, mission statement, etc. and […]
August 20, 2018
While most small businesses are scrambling to take advantage of the latest trends in digital marketing, one type of marketing is largely overlooked. Email marketing is one of the most beneficial types of promotion available today, yet most entrepreneurs and small business owners overlook it. By failing to take advantage of this practice, your business may be losing out on valuable leads. You Already Have the Tools for a Successful Email Marketing Campaign Those business owners that do consider getting […]
July 27, 2018
Over the years, we’ve built, and manually analyzed hundreds of websites for small businesses. In this video, we’ll be discussing the 10 common mistakes business owners make when building a website. By avoiding these, you’ll be able to rise above much of your competition in the search engines and start generating more traffic, capturing more leads, and making more sales. The topics discussed in this video are: Keyword research Title tags Meta descriptions H tags Keywords in content Image optimization, […]
July 19, 2018
I don’t know about you, but for me, one of the most frustrating things in life is looking for something I’ve misplaced or didn’t put enough thought into how to organize it in the first place. To avoid this frustration, I’ve spent a number of years putting a lot of thought into organizing my file structures, documents, photos, etc. Within your business, the organization becomes even more critical, but still very useful in your personal life as well. I’m no […]
June 23, 2018
Anybody that knows me, knows I love Trello, and for good reason. In this short blog post, I want to give you some ideas on how you can leverage this amazing productivity tool both for your business and personal life. Hopefully, after you read this and watch the video included, you’ll understand the power of this tool and why I’m so passionate about it. Watch this video on how you can leverage the power of Trello Here are some ways […]
June 12, 2018
Why pay a premium price for managed hosting when you can use a bulk hosting provider at a fraction of the cost? On the surface, it seems like an easy way to save some money every month. In this quick blog post, I’m going to explain why this mindset will most likely be a fatal mistake and possibly damage your business and reputation. According to this Forbes article, over 30,000 hacked websites are identified each and every day. Furthermore, with […]
June 6, 2018
Creating a link that you can quickly send to your clients to request a review on your Google My Business page can be incredibly powerful. Even better, Google has gone a step further and made it even easier for your customers to leave a review by allowing you to generate a custom link that will take them directly to the review screen. This reduces the number of clicks or taps it takes the customer to actually leave the review and […]
May 28, 2018
Whether you’re a business owner or student, getting productive and staying productive for long periods of time is crucial for meeting your goals. Below are just a few things I do to help me stay on track and getting things done. The Sunday Routine I’ve found that my Sunday routine sets me up for success and prevents me from getting distracted during the week. For example: Laundry – Getting all of your laundry done, hung and ready to go by […]
May 17, 2018
Purchasing software solutions for your business can be quite stressful, especially with the endless solutions available on the market today. No matter how much software you demo and test, it seems like there are always things you love and hate about the software you are considering. Either it doesn’t do everything you need it to do, has a hard to use interface, price point of the software or add-ons are too steep, it’s slow or buggy, or just has bad […]
May 8, 2018
Whether you spend most of your work day on a computer or just a few hours, RescueTime can help you be more productive and gain some serious insights into your daily productivity levels. In this short review, I’m going to tell you about my experience with this fantastic productivity tool. How productive are you? With the endless distractions online like Facebook, YouTube, and many others, you can quickly go down a rabbit hole and end up wasting hours of precious […]
December 11, 2017
Struggling to decide between your Customer Relationship Management (CRM) system options? It can be tough – there are tons of platforms out there, but they aren’t necessarily all ideal for your needs. In this blog post, we’ll help you get a better idea of how to shop for a system, as well as how to avoid certain pitfalls. Make no mistake – purchasing and committing to a CRM is a very big, and potentially costly, decision and should not be […]
November 9, 2017
If you’ve ever hired a website design company to build a website before, you know just how much of a headache it can be. The goal of this post is to give you a much better understanding of what’s involved in working with a website design company to streamline the entire experience. Note that this post will not be covering the actual process of hiring a company. So, you’ve found a web design company that you’d like to move forward […]
June 12, 2018
Why pay a premium price for managed hosting when you can use a bulk hosting provider at a fraction of the cost? On the surface, it seems like an easy way to save some money every month. In this quick blog post, I’m going to explain why this mindset will most likely be a fatal mistake and possibly damage your business and reputation. According to this Forbes article, over 30,000 hacked websites are identified each and every day. Furthermore, with […]