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Like anything, there are effective and ineffective paid search strategies. Without an experienced and skilled search engine marketing consultant, it can be almost impossible to make these campaigns profitable.
Furthermore, if you trust your PPC marketing campaign with the wrong person or company, you could lose tens of thousands of dollars or more!
So how do you know if they’re up for the task? Unfortunately, it’s hard to know. Even the certified gurus with numerous case studies can squander away your hard-earned money with minor mistakes or a lack of attention to detail.
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