Strategy Details
- Website Design
- Pay-Per-Click Advertising
- High Converting Landing Page Design
- Search Engine Optimization
- Lead Source Tracking
- Rank Tracking
- Website Maintenance / Care Plan
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Arizona Pump Services, Inc., based in Surprise, AZ, has been a trusted name in water well pump repair and installation, serving the greater Phoenix area and its surroundings since 2006. Led by President Mr. Kenneth Kjer and managed by Ms. Stephanie Barber, the company boasts over 17 years of expertise.
Since 2016, BlueSoft has been proud to partner with Arizona Pump Services, enhancing its digital presence and contributing to its continued success. Learn more about the results below.
When Arizona Pump Services, Inc. approached BlueSoft, they faced several digital challenges that hindered their online growth and visibility. Firstly, they lacked a website, a crucial tool in today’s digital age for any business aiming to reach a wider audience. Additionally, their Google Business Profile remained unclaimed, leaving a significant opportunity for local search visibility untapped. The absence of positive reviews further impacted their online reputation, and as a result, they were not generating any leads from their online presence. In essence, Arizona Pump Services was missing out on the vast potential of the digital landscape.
Recognizing the immediate need for a robust online presence, BlueSoft’s first step was to design and launch a user-friendly, SEO-optimized website for Arizona Pump Services. This would serve as the foundation for all subsequent digital marketing efforts. Next, we claimed and optimized their Google Business Profile, ensuring they appeared in local searches and could start building a positive online reputation. To address the lack of reviews, we implemented a review generation strategy, encouraging satisfied customers to share their experiences. With these foundational elements in place, we then focused on a multi-channel digital marketing approach to drive traffic to the website and convert visitors into leads.
Below are the results for October 2023
Generated 38 qualified leads
Generated 17 qualified leads
Generated 6 qualified leads
74 important keywords ranking on page 1 of Google SERPs
33 highly coveted keywords in position 1 of Google SERPs
The average cost per lead across all channels is $25.21
Dive deep with a FREE, no-obligation consultation and website analysis. Unearth the potential of your online presence.
Below Are Some Common Questions About Our Well Company Web Design and Marketing Services.
A strong digital presence is essential for businesses of any size. In the modern marketplace, potential clients turn to online resources before anything else. If you are not actively online, you are invisible to a large portion of your market.
Many business owners think of a website as a way to share information about hours of operation and pricing. However, our company understands that your site also has a powerful potential for bringing new leads to your business. We take full advantage of search engine optimization (SEO) techniques to improve your placement on the results page when a potential client looks for the services you offer.
Think about your own search habits. If you are like most consumers, you rarely scroll down past the first few results. It is even more unusual to go to a second page. Businesses that land consistently in the top three to five positions are most likely to get a valuable click.
A PPC campaign involves sponsored advertisements that appear at the top of the search engine results page. The campaign is called pay-per-click because you pay if a user clicks on your ad, not if it only appears on the page. This type of advertising is a powerful tool for growing awareness for your business and generating new leads.
The BlueSoft PPC team will develop and launch your PPC campaign. Then, we will continue to monitor its progress and make adjustments to ensure you have the best possible return on your ad spend.
An organic lead is a potential customer who finds your website through a Google search and takes an action like sharing contact information on a form. Our SEO work helps improve your results in this arena.
When a client clicks on a PPC ad, it guides them to a specially designed online landing page. If they reach out to your business through that page, they are considered an ad lead.
If a consumer has a good experience with a service company, they are more likely to use them if they need help in the future. Well companies often conduct water quality tests and equipment inspections that happen on an annual basis. The lifetime value of these loyal clients will quickly exceed your initial investment in digital marketing.
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We’ve been helping businesses succeed by creating successful digital marketing strategies that generate more leads and sales for their businesses since 2015.
We’re also an official web design services vendor for the BBB’s southwest region.
